How does Google decide which web sites are important? It uses an ingenious algorithm that exploits the structure of the web and is resistant to hacking. Here, we describe this PageRank algorithm, illustrate it by example, and show how it can be interpreted as a Jacobi iteration and a teleporting random walk. We also ask the algorithm to rank the undergraduate mathematics classes offered at the University of Strathclyde. PageRank draws upon ideas from linear algebra, graph theory and stochastic processes, and it throws up research-level challenges in scientific computing. It thus forms an exciting and modern application area that could brighten up many a mathematics class syllabus.
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Google Analytics - free online web analytics | The 3-year-old web application, created by Google after acquiring Urchin Software, that allows businesses to make better decisions with respect to their web applications.
1. Start with the correct user account
Since Google Analytics (GA) is a free tool that processes incoming tracking data on-the-fly, but there is no way to bulk transfer data between accounts. Setting up a long-term email address for your account is crucial, especially if you don’t want to keep multiple sets of data around in the future. Create a generic account based on your domain called google@domain.com - then simply use your ISP to forward that address to the appropriate one.
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Worldwide, around 70% of the Internet traffic is currently being generated through popular search engines such as Google and Yahoo. Increasing rankings in Google and Yahoo SERP’s (Search Engine Result Pages) has thus become the primary need for all online operators, be it online retailers, free content, tools, software and services providers, or personal website owners. Achieving the above objective is however not an easy task and more often online operators hire professional help such as Internet Marketing and SEO (Search Engine Optimization) services. This white paper aims to substantiate the important role played by SEO service providers and how they help website owners achieve the most from their online initiatives.
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Google recently launched a service that allows webmasters to feed Google pages they would like to have indexed. Up till now, webmasters had no control over what pages Google crawled. Webmasters could only submit their homepage to Google and hope that Google would crawl through links to find the rest of their web site. Google’s new service, Google Sitemaps, provides webmasters with a method to inform Google exactly which pages they want crawled, how often these pages change, and the order that these pages should be crawled.
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Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.
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Presenting compelling search results depends critically on understanding what is there to be presented on the first place. Given that the current generation of search engines have a very limited understanding of the query entered by the user, the content returned as a result and the relationship of the two, the opportunities for customizing search results have been limited.
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By now, everyone has visited a website that utilizes Flash multimedia within its design. Since 1996, the use of Flash has grown in popularity thanks to its ability to add animation and interactivity to websites. More recently, Flash has become an essential component in the prolific distribution of intrusive “pop-ups,” or web-based advertisements. Flash also grants designers the ability to integrate video into web pages, and this has led many within the Web 2.0 space to use Flash to develop rich Internet applications. Many companies, including my own, Denver interactive agency Fusionbox, offer streaming Flash Video Solutions to clients in need of online video.
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A number of articles and white papers have been written on this topic. Before the days of Google and Web 2.0 there was little attention paid to Search Engine Optimization (SEO). SEO refers to “optimizing” web sites to rank very high in the results of search engines such as Google, Yahoo and MSN. SEO helps structure your website content so it is easily found and indexed by search engines. In the early days of the Internet Era you could get your site listed on Yahoo or Altavista by merely submitting it. As long as it wasn’t too complicated for search engines to understand your site, you could get it listed within 2 to 3 days. But Yahoo and Altavista couldn’t keep up with the flood of URL submissions. As web evolved, companies began to embrace the online medium and the potential for using it as a marketing tool.
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