Worldwide, around 70% of the Internet traffic is currently being generated through popular search engines such as Google and Yahoo. Increasing rankings in Google and Yahoo SERP’s (Search Engine Result Pages) has thus become the primary need for all online operators, be it online retailers, free content, tools, software and services providers, or personal website owners. Achieving the above objective is however not an easy task and more often online operators hire professional help such as Internet Marketing and SEO (Search Engine Optimization) services. This white paper aims to substantiate the important role played by SEO service providers and how they help website owners achieve the most from their online initiatives.

There is no questioning the effectiveness and importance of SEO, but since Google and Yahoo keep changing their ranking algorithms on a continuous basis, actual SEO tools and techniques deployed by SEO firms may differ. The actual SEO tools and techniques used may also vary depending on the type of online business, its size, its targeted audience, and available monetary resources. However, there are some SEO tools and techniques that have passed the test of time and are still widely used by SEO professionals, the world over. We have identified some of these prominent, time­tested SEO tools and they have been discussed in the following paragraphs.

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