The purpose of this whitepaper is to help you improve your career section. Having analyzed thousands of company websites and all of their career sections, we have found certain trends that set the successful career sections apart from the rest – simple features and functions that all companies can implement without losing their brand integrity. When your career section is set up well, it reduces your administrative duties, helps maintain your recruitment message and delivers jobseekers.

Here is what you can expect to learn from this whitepaper:
- Why your jobs may not be on search engines and how to get them included
- The hurdles jobseekers face in finding your jobs and how to remove those hurdles
- What terms people are using and which ones are worth remembering
- The worst ways to present your jobs and what you should be doing

The best thing to always remember about improving the traffic to your career section is to make everything blatantly obvious. The fewer clicks it takes to get to your jobs, the faster jobseekers and search engines will find it. And the most obvious spot to put it is on your home page! Jobseekers get frustrated when they have to guess its location, and search engines sometimes just give up. Some companies include it in their “About Us” section, others put the link in “Contact Us”, and for whatever reason some sites only list it in their sitemap. Granted, ideal candidates have the dedication to find the section, but there is no need to make them work for it. As one of the most crucial parts to any growing business, the career section deserves a link on your homepage.

Marketing probably is not going to like this advice – in all honesty marketing practices commonly clash with search engine optimization. Online, people search for “online camping equipment store,” but marketing would prefer call it “digital wilderness outfitter.” When promoting your career section use common terms. This is exactly what you need to keep in mind for your career section. If you label the link “Careers,” people will find it.

Download pdf HR and Search Engine Optimization