Keynote Systems (Keynote) has been busy preparing for several fall launches covering mobile, voice over IP (VoIP), Web site and user experience test and measurement services. To add fuel to the already fast-paced momentum, the company just announced end of fiscal year 2007 revenues that were the strongest in the company’s history—a 22% jump from its respective 2006 results! The thread across all of Keynote’s announcements is its “loud and clear” support for measuring the responsiveness, reliability and customer experience of Web sites using Web 2.0 technologies from the end user perspective.

Specific products addressed in this brief include WebEffective 6.0, Application Perspective 5.0, and Transaction Perspective 8.0. WebEffective 6.0 includes capabilities for assessing user experience on Web 2.0 sites. The new versions of Keynote’s flagship on-demand services for testing and measuring the performance of Web sites Application Perspective 5.0 and Transaction Perspective 8.0 have been enhanced to allow for comprehensive testing and monitoring of AJAX-based and other Web 2.0 applications. Additionally, Keynote has introduced the Keynote Internet Testing Environment (KITE) that is designed to bridge the gap between Web developers and Web operations. KITE provides Web application developers with point and click access to a consistent testing and measurement platform for the entire application lifecycle using IE7.

Keynote Capitalizes on Web 2.0 Capabilities to Improve the Customer Experience
The proliferation of rich media content that characterizes Web 2.0 environments makes the Internet experience dazzling for customers. At the same time, it’s challenging for IT deployment and operations staff, who need to figure out how to assess and manage the performance impact of asynchronous JavaScript and XML communications (AJAX), Web application hybrids (mashups), and standalone technologies, such as Adobe Flash, on applications and transactions. Companies strive to manage and improve the online customer experience, but they essentially lack visibility into end-users’ interactions with video, Flash, AJAX, and mashups. Companies are investing large amounts of capital in improving online experiences—adding movie clips, adjusting ease-of-use through navigation, etc. and the challenge is to know whether or not these investments are helping to retain customers and improve the users’ ability to do business with the company.

Download pdf Keynote Tunes Web 2.0 Performance for End Users