Mazda Motor Corporation’s dedication to the European market is reflected in several recent products such as the Mazda 626, MX-6 and MX-3. They enhance Mazda’s reputation for producing automobiles combining unique value with high technical standards, reinforcing Mazda’s image as a provider of innovative and distinctive automobiles.

In May 1990, Mazda opened its European R&D centre in Germany, completing a four-point R&D network with bases in Hiroshima and Yokohama in Japan, and in North America and Europe. Through this network Mazda is in a unique position to identify trends in major markets worldwide and to develop products tailored to individual regional markets.

Certainly the most visible example of Mazda’s European commitment has to be the announcement of Mazda’s all-new sedan, the Xedos 6. The Xedos 6 was designed and developed from the basic concept of achieving “a personal, compact, high-quality sedan.” It is intended to fully meet the diverse demands of today’ s discerning, younger buyers in Europe.

The Xedos 6’s Attributes
The Xedos 6 represents Mazda’ s willingness to break out of the mold by creating an all-new market segment. It is no ordinary compact 4-door sedan. Rather it creates and defines a compact luxury segment that is totally in tune with the times… and the future. The Xedos 6 embodies a mature and intelligent approach to automotive design backed up by an uncompromising commitment to quality.

Download pdf Mazda Xedos 6 Press Kit PDF