Prior to this Guide, I prepared a short handbook on Brand Strategy for a specific target audience and for a specific problem. Called ‘The Good Fun Guide to Brand Strategy’ it served its intended purpose by being badly written and well illustrated. However, in spite of this, many others who also read it suggested that it was a good document and one worth extending. Though perhaps being written better.
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Heroes of Might and Magic is one of the most renowned and beloved series for every turn-based strategy gamer there is. The top of the peak was reached with the almost legendary Heroes of Might and Magic III. This was for many years the defining title for this genre. Although HOMM IV was not so enthusiastically greeted, it was the corner stone that allowed the series to take its decisive step to the 3D realms and opened a new path for this series. HOMM V came to follow the path of HOMM III and carry on its legacy while also trying to sweep off the traces of the painful criticism that its predecessor received.
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