Silverlight is Microsoft’s cross-browser, cross-platform browser plug-in that allows the creation of interactive web applications that employ high quality streaming media, vector graphics, images, and animation. Deployed as a plug-in for the major browsers on the Windows, Mac and Linux (supported by Novell) operating systems, web developers can craft interactive applications that have an identical user experience on the vast majority of web browsers deployed today. Silverlight addresses a disconnect that exists today in web development workflow where the design intent of graphics designers and interaction designers cannot be faithfully communicated to and crafted by the web developers. In Silverlight, this intent is created in design tools like Expression Design and Expression Blend and passed off to web developers in XML-based XAML data files. The fidelity of the designers’ ideas is kept as there is a clear separation between the design in XAML and the code in JavaScript.
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Web 2.0 is a general term applied to any website that reacts to the input and activity of its users, such as a blog, a MySpace profile, a forum, or a Squidoo lens. Social Networking is best defined as the regular interaction of people for some common cause. Of course there is really nothing new about social networking, and it’s something many of us do every day offline, especially in schools or in the workplace. But as a marketing trend this concept is growing more and more popular online. This is because unlike most high schools, colleges, or workplaces, the Internet is filled with millions of individuals who are looking to meet other Internet users and develop both business and personal relationships.
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Over the last decade, a radical shift has occurred in the way customers interact with the marketplace.The traditional mode of using defined channels of communication has given way to a broad array of connection points.Along with this shift, today’s customers have come to expect a higher degree of transparency from firms providing products upon which they rely. Companies that are unsure how to engage in the new paradigm often meet this expectation of transparency with mixed signals.As traditional channels erode, and a broader community ecosystem emerges, companies must rethink their loyalty equation by understanding how to engage in the new environment.
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Ten years ago, many managers of small professional practices were wondering if they needed their own company website. Many still get by without one today, but most consider a website essential for practice development. Doubts about whether to have a website seem quaint now. Ten years from now, the issue of whether to engage in the “Web 2.0 conversation” will seem quaint.
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Web 2.0 continues to play an increasingly important role in online business today as consumers look for a new and more engaging online experience and increased flexibility in how they interact with businesses online. In the business brief Measuring Web 2.0 with WebTrends Marketing Lab, Part 1: RIA and RSS Up Close, we demonstrated how to measure Web 2.0 technologies like Rich Internet Applications (RIA)—including AJAX and Flash—to improve the user experience. We also showed that measuring the effectiveness of Real Simple Syndication (RSS) can ensure that you successfully extend the reach of your web content.
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Under the term “Web 2.0” the Internet is currently going through a new growth phase where end users create content and communities are built for user interaction. One of these Web 2.0 services is Flickr, a photo-sharing platform that allows users to upload photos, tag, comment and add them to favourite lists and build a personal social network.
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