The concept of “Web 2.0” was born in the first Web 2.0 Conference organized by O’Reilly and MediaLive International in 2004. The concept was further elaborated in the article “ What is Web 2.0 Design Patterns and Business Models for the Next Generation of Software” published by Tim O’Reilly in 2005. Generally, Web 2.0 denotes the paradigm of employing the Web as the platform to deliver and use software. Nevertheless, what user experiences, design patterns and technologies Web 2.0 actually encompasses are not concretely bound and they keep evolving. As described in Wikipedia, “Given the lack of set standards as to what ‘Web 2.0’ actually means, implies, or requires, the term can mean radically different things to different people.”
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The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web. Many people concluded that the web was overhyped, when in fact bubbles and consequent shakeouts appear to be a common feature of all technological revolutions. Shakeouts typically mark the point at which an ascendant technology is ready to take its place at center stage. The pretenders are given the bum’s rush, the real success stories show their strength, and there begins to be an understanding of what separates one from the other.
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“Web 2.0” has become a catch-all buzzword that people use to describe a wide range of online activities and applications, some of which the Pew Internet & American Life Project has been tracking for years. As researchers, we instinctively reach for our spreadsheets to see if there is evidence to inform the hype about any online trend. What follows is a short history of the phrase, along with some data to help frame the discussion.
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