Web 2.0 is no longer just for techies and teenagers. Adults of all ages are beginning to appreciate the networking opportunities and social nature of Web 2.0. Business owners and executives from around the globe are using this group of technologies with increasing frequency, and they are planning on expanding their Web 2.0 capabilities into the future.
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Web 2.0 was meant to revolutionise the way people interact both at home and at work. Yet to date the technology appears to be firmly ensconced in the consumer marketplace where individuals are now highly familiar with the ease of collaboration via Facebook and the value of wikis and blogs.
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The mercurial rise of social networking sites and user-generated content has rekindled users’ interest in accessing Web-based services on the move. That the mobile phone is an inherently personal device which is not only with us most of the time, but also contains a huge amount of personal data (contact lists of names and phone numbers, stored messages and emails etc.) makes it a logical extension for the social network and the host of other collaborative Web 2.0 applications gaining traction.
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Small and medium sized companies (SMEs) have particular needs in facing the challenges of their daily operations; about 10% of them quote lack of skills as a barrier to growth, highlighting the link between training and sustainability. In order to keep their competencies updated, staff from SMEs need access to appropriate educational opportunities and new technologies, particularly eLearning, which by using Web 2.0 applications enhance knowledge sharing, cultural interchange and networking.
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As an industry we continue to struggle to find respondents to provide us with survey information vital to the success of our industry. To survive the Internet revolution we must use innovative methods to motivate and engage respondents and maintain their long term loyalty. Over the years much has been written about intrinsically motivating respondents through survey design, communication and the use of incentives, however, researchers are still looking towards technology to help improve or even solve the problem. Web 2.0 is the latest ‘buzz’ word in market research that promises to make the online research more dynamic and interactive. It offers the potential not only to increase motivation, but also to provide new levels of insight from our collected data.
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Nearly all Web 2.0 applications started life as consumer-focused services, only later finding their way into the enterprise. But unlike many consumer ‘toys’, Web 2.0 actually delivers impressive benefits to the enterprise, including:
Streamlining collaboration within and beyond the enterprise
Accelerating search and information retrieval
Capturing knowledge assets and facilitating knowledge transfer
Speeding application development and deployment
Communicating with stakeholders in new ways
Some of these benefits are ‘soft’. Others are quantifiable. But all have combined to earn the attention of line-of-business managers and IT strategists alike. Web 2.0 is here to stay.
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In talking about the Web, whether the original model, the so-called “Web 2.0″, or the emerging Semantic Web (aka Web 3.0), one of the most important things to keep in mind is the network effect. The power of the Web emerges through the link space realized between Web pages. This is evidenced in a number of pieces of work, most famously the PageRank algorithm (Brin and Page, 1998) that was behind the early success of Google. Unlike traditional information retrieval algorithms, which were solely based on the information content of the individual pages, PageRank takes into effect how Web pages are linked to each other. By coupling this information with traditional indexing schemes, the system was able to outperform its competitors.
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This paper details various security concerns and risks associated with web 2.0 technologies such as Asynchronous Java script and XML (AJAX), Syndication, aggregation and notification of data in RSS or Atom feeds, mashups created by merging content from different sources. This paper also describes the security implications leading with the usage of web 2.0 technologies such as AJAX, RSS, and Mashups. Increase in application functionality leading to the emerging new web technologies (web 2.0). These new web technologies open more avenues to security threats to the online applications and users. Efficient protection mechanisms should be considered when dealing with web 2.0 technologies usage.
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