Mazda Motor Corporation’s dedication to the European market is reflected in several recent products such as the Mazda 626, MX-6 and MX-3. They enhance Mazda’s reputation for producing automobiles combining unique value with high technical standards, reinforcing Mazda’s image as a provider of innovative and distinctive automobiles.
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As the desire to deliver rich web content and functionality has increased over the last decade, Rich Internet Application (RIA) technologies have become increasingly powerful. Unfortunately, many of these technologies have been out of reach for many client application developers because of the non-trivial learning curve involved. In addition, with the number of RIA technologies available, where do you even begin? In many cases, there was not a “one size fits all” solution, so RIA development would involve a mix of HTML, JavaScript, Adobe Flash, and perhaps a little AJAX thrown in (just to name a few possibilities).
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In the past, most Web content was static and predictable. But today’s reality is that Web content—even from so-called “trusted” sites—is constantly changing with end-users encouraged to post, edit, or manipulate content. The most popular and heavily-trafficked sites that make the most use of dynamic Web 2.0 content, are also the most vulnerable to attack. In fact, according to Websense® research covering the first half of 2008, over sixty percent of these top 100 sites either hosted malicious content or contained a masked redirect to an illegitimate site.
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Financial services providers need to adapt to a new era of communication and may turn it into their advantage. Retail banks are feeling the heat in the form of diminishing margins on standard products and increased scrutiny by the online community. Those who stay abreast of events, however, may turn the Web 2.0 challenge to their advantage by offering new services and reaching out to new customers. Any Web 2.0 presence of a bank must be authentic and consistent with the bank’s brand and corporate culture.
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Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an “architecture of participation,” and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.
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Web 2.0 – user-generated content, rich user interfaces and co-operative, dynamic services – has also brought with it a new and extremely virulent breed of ‘Malware 2.0’. A key motivation for this study is the link between Web 2.0 and the increase in ‘drive-by’ malware infections requiring no intervention or awareness on the part of the user. To give some idea of the threat posed, a Scansafe report analysing malware trends reports that risks from compromised websites increased 407% in the year to May 2008.
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The introduction of Web 2.0 technologies into the enterprise greatly increases the value of your company?s most important asset: employees? knowledge, relationships and initiative. Increased collaboration accelerates productivity. Making knowledge more visible increases innovation and shortens turnaround times. Your company transforms into a more socially connected organization that reacts faster and more effectively to the market.
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Nearly all Web 2.0 applications started life as consumer-focused services, only later finding their way into the enterprise. But unlike many consumer ‘toys’, Web 2.0 actually delivers impressive benefits to the enterprise, including:
Streamlining collaboration within and beyond the enterprise
Accelerating search and information retrieval
Capturing knowledge assets and facilitating knowledge transfer
Speeding application development and deployment
Communicating with stakeholders in new ways
Some of these benefits are ‘soft’. Others are quantifiable. But all have combined to earn the attention of line-of-business managers and IT strategists alike. Web 2.0 is here to stay.
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