Whether we like it or not the technology and culture of Web 2.0 is something all businesses should take note of – but as usual businesses are left trying to work out how it all affects them. To offer some guidance through simple explanation of the technology and 5 Ideas where real issues can be addressed, this white paper goes some way towards clearing the way for businesses to work with Web 2.0.
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A mashup is a website or web application that seamlessly combines content from more than one source into an integrated experience. Web 2.0, a phrase coined by O’Reilly Media in 2004, refers to a supposed second-generation of Internet-based services - such as social networking sites, wikis, communication tools, and folksonomies - that let people collaborate and share information online in previously unavailable ways.
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The digital age has vastly expanded people’s access to all sorts of information and resources, including educational materials. The Internet has also fostered a new culture of sharing, one in which content is freely contributed and distributed with few restrictions. Indeed, the latest evolution of the Internet, Web 2.0, is creating a new kind of participatory medium that is ideal for encouraging multiple types of learning.
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This chapter presents a few of the thousands of mashups you can find today on the Web. No one knows how many other mashups live behind corporate firewalls, but, chances are, the number is large. The mashups in this chapter were chosen to show the variety of the world of mashups. Some of them are proofs-of-concept, others are works-in-progress, and others are experiments. Others are actual, live products or marketing tools. Mashups often provide visualization of information, and, frequently, that visualization is in the form of interactive maps. The release of the Google maps API was a major factor in the interest in mashups, in large part because so much information lends itself to mapping. As you will see in later chapters of this book, new technologies grouped together as Web 2.0 and AJAX are the building blocks of mashups. In conjunction with APIs such as Google mapping, eBay, Yahoo!, Flickr, and others, you will soon be able to build your own mashups like the ones shown in this chapter.
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Ten years ago, many managers of small professional practices were wondering if they needed their own company website. Many still get by without one today, but most consider a website essential for practice development. Doubts about whether to have a website seem quaint now. Ten years from now, the issue of whether to engage in the “Web 2.0 conversation” will seem quaint.
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The digital age has vastly expanded people’s access to all sorts of information and resources, including educational materials. The Internet has also fostered a new culture of sharing, one in which content is freely contributed and distributed with few restrictions. Indeed, the latest evolution of the Internet, Web 2.0, is creating a new kind of participatory medium that is ideal for encouraging multiple types of learning. Web 2.0 has blurred the line between producers and consumers of content and has shifted attention from access to information toward access to other people. New kinds of online resources — social-networking sites, blogs, wikis, and virtual communities — have allowed people with common interests to meet, share ideas, and collaborate in innovative ways.
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Under the term “Web 2.0” the Internet is currently going through a new growth phase where end users create content and communities are built for user interaction. One of these Web 2.0 services is Flickr, a photo-sharing platform that allows users to upload photos, tag, comment and add them to favourite lists and build a personal social network.
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Sharing personal content online is surprisingly hard despite the recent emergence of a huge number of content sharing systems and sites. These systems suffer from several drawbacks: they each have a different way of providing access control which cannot be used with other systems; moving to a new system is a lengthy process and requires registration and invitation of all one’s friends to the new system; and the rules for access control are complicated and become more so as our networks of online friends grow.
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