If you’ve been watching the technical news or attended MIX ‘07, then you’ve probably been hearing about Silverlight (f.k.a. WPF/E). The idea behind Silverlight is simple — provide a cross-browser, cross-platform technology for 2D vector graphics, animations and DRM high-definition media. Currently, Microsoft is targeting the Mac using either Firefox or Safari and Windows using IE6/IE7 or Firefox.
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Worldwide, around 70% of the Internet traffic is currently being generated through popular search engines such as Google and Yahoo. Increasing rankings in Google and Yahoo SERP’s (Search Engine Result Pages) has thus become the primary need for all online operators, be it online retailers, free content, tools, software and services providers, or personal website owners. Achieving the above objective is however not an easy task and more often online operators hire professional help such as Internet Marketing and SEO (Search Engine Optimization) services. This white paper aims to substantiate the important role played by SEO service providers and how they help website owners achieve the most from their online initiatives.
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Blogs are one of Web 2.0’s most interesting and sticky developments; they’ve changed the way users find and interact with content and brands. The online experience was changed when blogs first started becoming popular, and now they’re fast becoming an integral part of many companies’ online marketing initiatives and web presence.
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Prior to this Guide, I prepared a short handbook on Brand Strategy for a specific target audience and for a specific problem. Called ‘The Good Fun Guide to Brand Strategy’ it served its intended purpose by being badly written and well illustrated. However, in spite of this, many others who also read it suggested that it was a good document and one worth extending. Though perhaps being written better.
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Tips and Tricks Presentations Made Easy Ranker Working with Respondent Based Software in TMA Media Plan/Buy Report Market Index Composite Average Target Profile Media Profile Composition Reports Special Reports Ad Campaign Planner Regular Reach and Frequency Reach and Frequency for Websites Age Demo Analysis Media Day Analysis Management Reports Combo Builder Cross Tab Working with Respondent Based Software in the Cross Tab Program Key Definitions Survey Methodology Summary of Measured Media Summary of Measured Targets Summary of Reports Ranker Ranks media by rating or index against a single target. Rank by cume rating, most often rating, cume index or most often index. Within Ranker is the Media Buy/Plan report, that displays persons, rating, composition and index for both cume and most often audiences.
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