Worldwide, around 70% of the Internet traffic is currently being generated through popular search engines such as Google and Yahoo. Increasing rankings in Google and Yahoo SERP’s (Search Engine Result Pages) has thus become the primary need for all online operators, be it online retailers, free content, tools, software and services providers, or personal website owners. Achieving the above objective is however not an easy task and more often online operators hire professional help such as Internet Marketing and SEO (Search Engine Optimization) services. This white paper aims to substantiate the important role played by SEO service providers and how they help website owners achieve the most from their online initiatives.
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When Symbian was formed 10 years ago, it inherited a browser from Psion. In the following years, the ability to browse real Web pages became a key differentiator of smartphones as compared to feature phones, and so Web technologies have played an important role in the story of Symbian. At the time of Symbian’s formation, there was much debate in the industry on whether the future of personal and enterprise computing would be in thick or thin clients – that is, in rich client software running mainly on the phone, or software hosted on a network server with a fairly simple browsing terminal. Ten years later and we see AJAX blurring the gap between the notion of thin and thick clients with rich browsing terminals backed with colossal arrays of servers dishing out email, photos, twitters and Facebook messages.
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Blogs are one of Web 2.0’s most interesting and sticky developments; they’ve changed the way users find and interact with content and brands. The online experience was changed when blogs first started becoming popular, and now they’re fast becoming an integral part of many companies’ online marketing initiatives and web presence.
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For many of today’s companies, a greater volume of work is expected from a limited number of employees. This environment makes it essential for companies to have a strategy in place to nurture and track employee talent. A lack of effective talent management can critically impact business operations and employee productivity. For example, companies without adequate sales and support training programs take longer to bring new products to market; customer retention issues arise from poorly trained support representatives; and employee productivity remains low when workforce talent is not aligned with business processes and goals.
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Last month I was fortunate enough to be invited to a private roundtable of operator executives and entrepreneurs asked to share their ideas and opinions on the opportunities and challenges facing the mobile data industry. Now it’s a very rare day when these two constituencies can agree on anything, so imagine my surprise when both camps reached a consensus on the positive impacts that Web 2.0 services will have on non-voice revenues.
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The introduction of Web 2.0 technologies into the enterprise greatly increases the value of your company?s most important asset: employees? knowledge, relationships and initiative. Increased collaboration accelerates productivity. Making knowledge more visible increases innovation and shortens turnaround times. Your company transforms into a more socially connected organization that reacts faster and more effectively to the market.
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Data visualisation has been defined as: The set of techniques used to turn a set of data into visual insight. It aims to give the data a meaningful representation by exploiting the powerful discerning capabilities of the human eye. Part 1 of this briefing paper will highlight some examples of new collaborative web services using Web 2.0 technologies which venture into the numeric data visualisation arena. These mashups allow researchers to upload and analyse their own data in ‘open’ and dynamic environments. Broadly speaking the numeric data being referred to could be micro-data (data about the individual), macro-data or country-level data, derived or summary data.
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Applications manufacturers today offer tools that allow companies to reap all of the potential benefits of Web 2.0. Behind most of these initiatives lies a simple yet very promising idea for the corporate world. Without installing “in house” software (that is under the cloud computing format), companies can capitalize on these free on-line services for a series of activities requiring coordination or collaboration. These include organizing meetings, sharing contacts and documents, and creating communities. Furthermore, integration with social networks allows companies to get to know their clients and their preferences better in order to choose the ideal candidates. In this sense, it seems logical to assume that Web 2.0 will undergo a strong new surge due to its commitment to mobility, and specific applications are already coming out on the market.
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