Everybody is now talking about Web 2.0, a Web that is more dynamic, richer, more interactive, and, ultimately – much more exciting than anything we know now. It’s just human nature to look for unusual and new stuff. But, what does that mean for business applications?

Let’s look at Google Maps. Yes, we are all excited by Google Maps. It looks great. It is very interactive. And, most importantly, it behaves completely differently from what we expect to see in a “normal” browser. But, compared to any realistic business application – say something like trivial Internet banking – Google Maps is nothing. It supports just a few use cases compared to the hundreds or thousands of use cases for a typical business application.
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