The phenomenon known as Web 2.0 is more than just the web today. Reaching far beyond the browser, this name for live, interactive, user-manipulable data has come to define RIAs (Rich Internet Applications) and RDAs (Rich Desktop Applications). These represent a new generation of Internet-compatible applications that can be implemented across multiple platforms on personal computers, as well as mobile devices (PDAs, smartphones, etc.).
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Over the last decade, a radical shift has occurred in the way customers interact with the marketplace.The traditional mode of using defined channels of communication has given way to a broad array of connection points.Along with this shift, today’s customers have come to expect a higher degree of transparency from firms providing products upon which they rely. Companies that are unsure how to engage in the new paradigm often meet this expectation of transparency with mixed signals.As traditional channels erode, and a broader community ecosystem emerges, companies must rethink their loyalty equation by understanding how to engage in the new environment.
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A mashup is a website or web application that seamlessly combines content from more than one source into an integrated experience. Web 2.0, a phrase coined by O’Reilly Media in 2004, refers to a supposed second-generation of Internet-based services - such as social networking sites, wikis, communication tools, and folksonomies - that let people collaborate and share information online in previously unavailable ways.
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For many of today’s companies, a greater volume of work is expected from a limited number of employees. This environment makes it essential for companies to have a strategy in place to nurture and track employee talent. A lack of effective talent management can critically impact business operations and employee productivity. For example, companies without adequate sales and support training programs take longer to bring new products to market; customer retention issues arise from poorly trained support representatives; and employee productivity remains low when workforce talent is not aligned with business processes and goals.
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By now, you’ve seen the articles about XML, separation of content and presentation, programmatic enforcement of content organization, structured authoring, and all the rest. You’ve considered XML publishing, but implementation looks difficult and expensive, and your current workflow is in reasonable shape. So you’ve been waiting for a compelling reason to make the transition.
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Web 2.0 refers to a trend in web design and technology that facilitates the publishing and sharing of information among internet users. The term was first used by technology commentator Tim O’Reilly in 2004 to describe a new direction in web use, distinguished by increased interactivity between users. Web 2.0 encourages the development of a participatory culture, where users contribute content back to the web rather than merely consuming it. Traditionally, websites consisted of static pages for commerce and the one-way delivery of information. Now applications such as blogs and social networks enable users to contribute and share information in ways that did not even exist a few years ago. Web 2.0 sites such as Wikipedia, MySpace and Facebook are now household names, with over half of our surveyed respondents acknowledging the use of these tools in their personal and professional lives.
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Keynote Systems (Keynote) has been busy preparing for several fall launches covering mobile, voice over IP (VoIP), Web site and user experience test and measurement services. To add fuel to the already fast-paced momentum, the company just announced end of fiscal year 2007 revenues that were the strongest in the company’s history—a 22% jump from its respective 2006 results! The thread across all of Keynote’s announcements is its “loud and clear” support for measuring the responsiveness, reliability and customer experience of Web sites using Web 2.0 technologies from the end user perspective.
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Web 2.0, not the Semantic Web, has become the face of “the next generation Web” among the tech-literate set, and even among many in the various research communities involved in the Web. Perceptions in these communities of what the Semantic Web is (and who is involved in it) are often misinformed if not misguided. In this paper we identify opportunities for Semantic Web activities to connect with the Web 2.0 community; we explore why this connection is of significant benefit to both groups, and identify how these connections open valuable research opportunities “in the real” for the Semantic Web effort.
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