A number of articles and white papers have been written on this topic. Before the days of Google and Web 2.0 there was little attention paid to Search Engine Optimization (SEO). SEO refers to “optimizing” web sites to rank very high in the results of search engines such as Google, Yahoo and MSN. SEO helps structure your website content so it is easily found and indexed by search engines. In the early days of the Internet Era you could get your site listed on Yahoo or Altavista by merely submitting it. As long as it wasn’t too complicated for search engines to understand your site, you could get it listed within 2 to 3 days. But Yahoo and Altavista couldn’t keep up with the flood of URL submissions. As web evolved, companies began to embrace the online medium and the potential for using it as a marketing tool.
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What you are looking at is the March 2007 edition of the MaUsE DoubleClick monthly newsletter from the Macin- tosh Users East, (MaUsE), a motley collection of mostly harmless cranks who reside in Southern Ontario with their motley collection of old and new Macintosh computers. Unlike previous issues, the March 2007 DoubleClick is published using Quark XPress 7. This issue was created with help from an OWC Mercury Extreme 1.4 GHz G4 Power Macintosh AGP Graphics tower, (with our thanks to OWC), and a 1 GHz G4 iBook. A Kodak DX7590 is used for all pictures. Everything not specifically attributed to someone else can be blamed on me. Back issues can be downloaded from the website.
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