First, let me thank you for purchasing this exciting new guide on how to optimize your site Drupal websites for search engine optimization. I really appreciate that. In this book, we will look at what Search Engine Optimization (SEO) is, and the ways in which it can be used. Through this book, we will provide you with the basics on using Search Engine Optimization in order to improve traffic flow to your site.

By many people, SEO is considered to be a part of search engine marketing. It is often used when people are describing a process for improving the amount of traffic that goes to a website from various different search engines. Many site owners will engage in using SEO in an attempt to obtain qualified visitors to their site. The quality of these visitors will often be measured by what specific keywords they are using in order to reach the desired result they want, such as making a purchase, or it could just viewing or downloading a particular page on that site. It may be that the visitor just requests some further information, or they sign up to a newsletter.

Search Engine Optimization takes some time, it is not like pay per click where you get instant traffic. But, the effort is worth it.

Drupal SEO Checklist
1. Enable clean URLs.
2. SiteMenu Module: This module provides a “site map” style page overview of all the categories within a site with node titles and a side bar menu to navigate the site by category. Download from http://www.drupal.org/project/sitemenu.
3. Page Title Module: This module gives you control over the page title. It gives you the chance to specify patterns for how the title should be structured, and on content creation pages, gives you the chance to specify the page title rather than defaulting to the content’s title. Download at http://drupal.org/project/page_title.
4. Nodewords Module: This module allows you to set meta tags for each node, view or panels page. Download from http://drupal.org/project/nodewords.
5. XML Sitemap: XML Sitemap creates a site map in accordance with the sitemaps.org specifications and tell Google and Yahoo about your website!
6. Create unique meta description for each page. Google uses meta descriptions in the SERPs.
7. Create unique meta keywords for each page. They are no longer as important as they used to be, but it’s better to put them in.
8. PathAuto Module - The PathAuto module automatically generates path aliases for various kinds of content (nodes, categories, users) without requiring the user to manually specify the path alias. Download from http://drupal.org/project/pathauto.
9. Redirect the www and non-www versions of your site to the same place. You have to edit your .htaccess file to do this. Search Google on how to do this.
10. Anchor text of inbound links – this is one of the most important points in SEO. Try to get incoming links with anchor text of the keywords that you wish to rank for.
11. Multiping: A replacement for the ping module of Drupal. It allows pinging of multiple sites. Download from http://stefan.ploing.de/linux/drupal.
12. Globalredirect: Checks the current URL for an alias and does a 301 redirect to it if it is not being used. Checks the current URL for a trailing slash, removes it if present and repeats check 1 with the new request. Checks if the current URL is the same as the site_frontpage and redirects to the frontpage if there is a match. Checks if the Clean URLs feature is enabled and then checks the current URL is being accessed using the….

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