Tips and Tricks Presentations Made Easy Ranker Working with Respondent Based Software in TMA Media Plan/Buy Report Market Index Composite Average Target Profile Media Profile Composition Reports Special Reports Ad Campaign Planner Regular Reach and Frequency Reach and Frequency for Websites Age Demo Analysis Media Day Analysis Management Reports Combo Builder Cross Tab Working with Respondent Based Software in the Cross Tab Program Key Definitions Survey Methodology Summary of Measured Media Summary of Measured Targets Summary of Reports Ranker Ranks media by rating or index against a single target. Rank by cume rating, most often rating, cume index or most often index. Within Ranker is the Media Buy/Plan report, that displays persons, rating, composition and index for both cume and most often audiences.

The Media Buy/Plan report also includes a “conversion ratio”, which is defined as the % of the cume audience that is also in the most often audience. Demonstrates media efficiency at reaching a target audience. Choose one target with multiple media or one media with multiple targets. Multiple Media/Single Target: Compares media audience composition to the market composition, ranking media from highest to lowest index. Multiple Targets/Single Media: Provides audience composition and market index for a single medium and an unlimited number of targets. Can be sorted by index to show a media’s strengths or propensities compared to the market.
Market Index Composite Average Ranks any number of media on up to five targets and provides an average figure for the selected targets. Creates quick demographic profile of a single target. Provides pie charts or stacked bar graphs which show the market penetration, age, gender, ethnicity, income and education for the target. Creates a quick demographic profile of a single medium. Provides pie charts or stacked bar graphs which show age, gender, ethnicity, income and education for the medium. The Target Analysis option graphically demonstrates what percentage of a medium’s audience falls into a selected target group. Ranks and sorts any target characteristics against one or two media. Can be used to create a custom “prospect list”. Single Media Report: Profiles a single medium on an unlimited number of targets. Double Media Report: Profiles two media on an unlimited number of targets.

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