World Wide Web’s secure backbone in over a decade
The CA/Browser Forum, a consortium of Certificate Authorities (CAs) and browser providers including VeriSign and Microsoft, recently created a new class of Web site identity authentication — the Extended Validation (EV) SSL Certificate standard. EV SSL Certificates require Web sites to pass a stricter identity verification process than required by traditional SSL Certificates. These new certificates also trigger a more noticeable secure user interface in the latest high-security browsers for visitors to Web sites with an EV SSL Certificate. The address bar in Microsoft IE7 turns a highly visible green color to immediately signal the presence of identity information. A field on the right of the address bar toggles between the name of the Web site organisation and the issuing CA, such as VeriSign.

The combination of rigorous vetting and the highly visible “green bar” interface should inspire a higher level of consumer confidence in the trustworthiness of a Web site — confidence that has eroded over time due to the dramatic increase in phishing attacks. Web sites with EV SSL Certificates are expected to see an increase in the number of transactions completed by consumers as a direct result of this increased level of confidence.
• Increases consumer confidence and trust
• Higher online transaction completion rate
• Competitive advantage versus sites without EV
• Strong defense against phishing attacks

Features
• Very visible “green bar” interface immediately identifies your site
• Security status bar displays your organisation name and your trusted CA
• Highest industry standard for identity authentication
• VeriSign Secured Seal with EV Upgrader™ with automatic upgrade for all IE7 users

Download pdf VeriSign Extended Validation SSL and Microsoft Internet Explorer 7