Newspapers are struggling with harsh economic realities, and are seeking creative new revenue sources while transitioning from their traditional print-centric business model, to where their audience has migrated – the Internet.

A major part of this transition involves newspaper companies producing greater amounts of video content online. Some are hoping the proven high engagement rates of video will generate to their websites greater traffic levels, longer time spent, and more follow-through actions from visitors – all with the ultimate goal of more revenue from advertisers, and overall monetization.

Newspapers are on the right path with producing regular video content, but they have largely been unsuccessful with their delivery and financial strategy. Newspapers are very capable of reaching their end goal, but it requires them adding a new component, which harnesses the full potential of traffic, engagement, and conversions – Video Search Engine Optimization, aka, “Video SEO.”

Beginning 2009, Video SEO is a proven marketing strategy for many businesses, with well-established experts and applications already in place. Newspaper companies, including media companies with newspaper properties, are in a unique position to benefit from Video SEO and set their companies back on track to Internet revenue growth. However, newspapers cannot do this on their own. They will need to enlist the aid of Video SEO experts possessing an understanding of the special needs of publishing companies like newspapers, along with a proper application of the video publishing and SEO tools now available. This is essential if they are to be successful with transitioning to a new Internet-centric business model poised not just for sustainability, but also long-term growth

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