Yahoo! is taking the lead role in enabling the global mobile ecosystem to bring compelling mobile Internet experiences to consumers. Yahoo! delivers its services throughout the world from its own network as well as through partnerships with mobile operators and device manufacturers around the world. Yahoo! recently opened up the company’s mobile platform to allow the world’s developers and publishers to mobilize their own offerings.

Yahoo! Go 3.0
In January 2008, Yahoo! unveiled the all-new version of Yahoo! Go 3.0. It builds on the success and popularity of the preceding 2.0 version by making it easier for users to get what they want from the mobile Internet, when they want it and how they want it.

Key enhancements include:
• More Intuitive and Rich Design: Makes efficient use of the phone’s small screen and speeds consumers’ ability to find the information they need
• Truly Personalized Home Widget: Offers an at-a-glance update of what’s new since the last visit (e.g., new emails received, upcoming calendar appointments and more)
• Third-Party Mobile Widgets: Offering customizable access to consumers’ favorite Internet brands and services – from Yahoo! or any other mobile widget developer.

The award-winning Yahoo! Go 3.0 (http://go.yahoo.com) is currently available for 19 countries and supports more than 280 devices from major manufacturers worldwide and can be used on all major wireless networks.

Yahoo! oneSearch TM
Yahoo! oneSearch is an innovative mobile search experience designed to provide consumers with what they need when they are on the go – instant answers and relevant information. The service recognizes the intent of a search term and presents a customized set of results that are tailored to the query, instead of the usual list of hyperlinks. Yahoo! oneSearch leverages Yahoo!’s extensive experience in both PC search and mobile as well as the company’s relationships with leading content providers to deliver a revolutionary mobile search experience for consumers. Yahoo! oneSearch is available through m.yahoo.com within a mobile browser, the Yahoo! Go 3.0 client, via SMS search or through the newly announced Yahoo! oneSearch with voice. Yahoo! oneSearch is available for 29 countries and 16 languages around the world.

Yahoo! oneConnect TM
In February 2008, Yahoo! announced Yahoo! oneConnect TM (http://mobile.yahoo.com/oneconnect) – a new service expected to reinvent mobile communications. Yahoo! oneConnect aggregates communications tools - instant messaging (IM), text messaging (SMS), and social networks - for a new level of convenience in mobile communications. Yahoo! oneConnect is available for the iPhone TM via the Apple® iPhone App Store.

Yahoo! oneConnect is designed to include the following features:
• Socially-connected address book
• Integrated mobile messaging
• Status
• Pulse
• Favorites
• Social contact card
• An open communications platform

Download pdf Yahoo Mobile Backgrounder